In 2017 I was approached by a small burger shop looking to plant here in NYC to create their brand identity. And while I think the original brand deck was good, a lot has changed over the years in the design world. So as a thank you for the continual support of SAMURAI BURGER, I have created a rebrand of the original identity for them. I hope you like it.

The original goal with the brand concept was to create an identity that had a fun, but retro feel to it, all while giving the edginess of today's design world.

Aaron Draplin is a huge inspiration in a lot of my work. I really love his font DDC HARDWARE and the aesthetic that he brings to his design. It's so classic and retro and clean. I often endeavor to incorporate a similar sense of design in my work, with my own spin of course.
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